Mahesh Patil is a Digital & Mobile Marketer & Creative strategist. He operates at the intersection of Business, Technology, Communication & Design.
Mahesh Patil's Bio:
Mahesh Patil's Experience:
-
Head of Digital Strategy at Digital Law & Kenneth | Saatchi & Saatchi
January 2013 - March 2014Head the strategic and creative planning vertical with additional responsibility of New Business Development, media practices and setting up the content vertical. Directly responsible for defining 360 degree digital strategy for brands such as Renault India, Fiama Di Wills, Tata Capital, Parle, MTR & Kent across all digital touch points including mobile apps and social media across India.
-
General Manager at Idea Cellular Ltd
May 2010 - May 2012Spearheaded the digital strategy for Idea, including consumer engagement, transactions, eCRM, PR and media planning at national as well as circle level. Responsible for user experience, engagement and business KPI's for consumer facing digital platforms, including self managed and third party portals, mobile sites & apps, co-branded sites, viral films and social media. Managed the initiative through agency selection, vendor management & recruitment. Devised processes and drove regular audits with circle teams and vendors for content, sales lead management & social customer care. Ensured smooth operations by working closely with communication, media, technology, service delivery & circle support teams. Created co-marketing alliances and other tactical interventions to drive growth.
-
General Manager at Idea Cellular Ltd
May 2010 - May 2012Spearheaded the digital strategy for Idea, including consumer engagement, transactions, eCRM, PR and media planning at national as well as circle level. Responsible for user experience, engagement and business KPI's for consumer facing digital platforms, including self managed and third party portals, mobile sites & apps, co-branded sites, viral films and social media. Managed the initiative through agency selection, vendor management & recruitment. Devised processes and drove regular audits with circle teams and vendors for content, sales lead management & social customer care. Ensured smooth operations by working closely with communication, media, technology, service delivery & circle support teams. Created co-marketing alliances and other tactical interventions to drive growth.
-
Deputy General Manager, Marketing (Web Business) at Idea Cellular
December 2007 - August 2010Head of Web Business
-
Deputy General Manager, Marketing (Web Business) at Idea Cellular
December 2007 - August 2010Head of Web Business
-
Group Lead at Human Factors International
February 2002 - November 2007Lead visual design teams through recruitment, training, mentoring and leadership development. Directly responsible for the creativite quality and output of the visual design work. Managed the workflow and resource allocation.
-
Group Lead at Human Factors International
February 2002 - November 2007Lead visual design teams through recruitment, training, mentoring and leadership development. Directly responsible for the creativite quality and output of the visual design work. Managed the workflow and resource allocation.
-
Head of Design at V india.com \ Star Interactive
August 1999 - December 2001One of the founding members and creative head. Responsible for overall vision and product definition along with the Management Team. Build design team by recruiting and mentoring talent. Oversaw all the design deliverables such as Information architechture, navigation design, wireframing, feature definition, interaction maps, visual design & editorial art.
-
Head of Creative at V india.com \ Star Interactive
August 1999 - December 2001One of the founding members and creative head. Responsible for overall vision and product definition along with the Management Team. Build design team by recruiting and mentoring talent. Oversaw all the design deliverables such as Information architechture, navigation design, wireframing, feature definition, interaction maps, visual design & editorial art.
-
Design Manager at Tata Interactive Systems
December 1995 - August 1999Formulated creative strategies for interactive projects with a team of designers and production artists.
-
Design Manager at Tata Interactive Systems
December 1995 - August 1999Formulated creative strategies for interactive projects with a team of designers and production artists.
-
Head of Digital Strategy at Digital Law & Kenneth
January 2013Head the strategic and creative planning vertical with additional responsibility of New Business Development, media practices and setting up the content vertical. Directly responsible for defining 360 degree digital strategy for brands such as Renault India, Fiama Di Wills, Tata Capital, Parle, MTR & Kent across all digital touch points including mobile apps and social media across India.
-
General Manager (Global Strategy & Creative) at Vserv
April 2014Defining and executing mobile advertising strategies for brands across emerging markets.
Mahesh Patil's Education:
-
Sir J. J. Institute of Applied Arts
1990 – 1995B.F.A. -
Sir J. J. Institute of Applied Arts
1990 – 1995B.F.A. -
Parle Tilak Vidyalaya
1980 – 1990SSC
Mahesh Patil's Interests & Activities:
Digital Brand Planning l Socialmedia l Business Development | Relationship Management | SEM & SEO l Wire Framing l User Research l Communication & Campaign Management l UX Design l Visual Communication l Creative Direction l Inbound Marketing l Online Advertising & Media l CRM l Strategic Marketing l Planning & Budgeting l Revenue l Alliances l Vendor & Relationship Management l Leadership & Mentoring l Persona Development l Design l Innovation Consulting